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THE LEADER IN REAL ESTATE MARKETING IN SANTA FE
With Sotheby's International Realty, you will work with an experienced marketing director who will craft a bespoke strategy for selling your Santa Fe home.
You will get access to a best-in-class website, digital and print promotions, and industry-leading marketing support from Sotheby's International Realty. We tell your property's story to connect with local buyers and showcase your property effectively. Our diverse marketing channels cater to local, national, and international audiences and incorporate the latest digital platforms.
DIGITAL ADVERTISING
There is no doubt that a large part of your property's marketing plan needs to happen online. From banner ads and video to email marketing and social media, Sotheby's International Realty has the tools and knowledge to market your listing in the digital age. This includes SEO Optimization, MLS websites, email marketing, social media marketing, content marketing, digital advertising, and high-quality real estate videos.
PRINT ADVERTISING
Print plays a key role in marketing properties, especially those properties selling at higher price points. We offer a variety of advertising options both locally and globally. Sotheby's has special relationships with Home Magazine, Pasatiempo, Santa Fe Magazine, and the Santa Fe New Mexican.
PHOTOGRAPHY
Great photography is critical for driving interest and getting showings for your Santa Fe home. First impressions matter. Sotheby's International Realty works with the best professional real estate photographers in Santa Fe to create a positive and lasting impression on potential buyers.
MARKETING MATERIALS
Sotheby's International Realty creates an entire suite of digital and print marketing materials throughout the life of your listing. These materials include dedicated websites, print brochures, postcards, and emails. We find potential buyers on every possible channel.
HIGH QUALITY VIDEO
Real estate listings with video receive 400% percent more inquiries than listings without. Sotheby's International Realty listings with video are featured on Youtube and other video platforms. This is an invaluable resource in the Santa Fe market, as a large percentage of buyers are moving from out of state. Video real estate tours provide more detail than almost any other medium.
ONGOING UPDATES & ANALYTICS
At Sotheby's, we obsessively monitor and to optimize your listing to make sure it is being seen by as many prospective buyers as possible. After we distribute your listing to the most relevant websites in Santa Fe and around the globe, we measure the impact with proprietary analytics tools and provide reports and feedback to you on an ongoing basis.
The Premier Listing Agency in Santa Fe
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Santa Fe Market Expertise Combined with Global Reach
The search to buy or sell luxury properties begins with the right brokerage. As the leading network of real estate sales associates dedicated to the marketing and sale of luxury homes, Sotheby's Santa Fe can provide you with the power of a global brand with local connections to buy or sell your property. You will have assistance from a Santa Fe market expert who speaks the language, knows the neighborhoods, and is in tune with the culture of the community.
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The Top Real Estate Brokerage in Santa Fe
Over 50% of homes sold for over a million in New Mexico are presented by Sotheby's International Realty. With a deep breadth of experience in the New Mexico real estate market, Sotheby's gives clients the best chance to sell their property and find the right buyer.
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The Website
SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs.
• Over 22 million visits and 100 million page views annually
• 45 million property detail pages viewed annually - up 52% this past year
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Online Marketing
Over 90% of home buyers begin their search for homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google, we have recorded over 1.1 billion impressions in both search and display ads, resulting in over 1 million, highly-qualified unique monthly visitors finding their way to SothebysRealty.com. When you perform a search on a search engine, the results are a combination of organic or “natural results” based on information the search engine sees on a website, and “sponsored results,” or paid ads. Our strategy includes both.
Sample Video Property Tour
This sample video property tour of 1424 Seville Road, in Santa Fe, New Mexico shows the capabilities and quality of listing videos from Sotheby's International Realty.